Effect of Media Exposure and Related Factors on Antenatal Care Visits Among Pregnant Women in Bangladesh: A Study Based on BDHS 2017-18 Data

Arzo Ahmed; Rupali Sultana; Mohammad Mizanur Rahman; Mohammad Rashedul Islam

doi:doi:10.11648/j.jim.20241301.12

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Effect of Media Exposure and Related Factors on Antenatal Care Visits Among Pregnant Women in Bangladesh: A Study Based on BDHS 2017-18 Data

Arzo Ahmed^*

, Rupali Sultana, Mohammad Mizanur Rahman, Mohammad Rashedul Islam

Published in Journal of Investment and Management (Volume 13, Issue 1)

Received: 6 March 2024 Accepted: 1 April 2024 Published: 10 May 2024

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Abstract

Providing antenatal care (ANC) to expectant mothers is the primary method of reducing maternal morbidity and death. The objectives of ANC are to monitor and preserve the health and safety of both the mother and the fetus, identify any pregnancy issues and take appropriate action, address the concerns of the mother, get her ready for delivery, and encourage mothers to adopt healthy habits. The goal of this research is to investigate the determinants associated with Bangladeshi women's ANC. Data were obtained from the BDHS for the 2017–18 year, and 4,920 married women of reproductive age (15–49 years) were selected as participants from 18,895 married women. The data was analyzed using multinomial logistic regression as well as descriptive and inferential statistical methods. The main outcome of this study found that 48.4% of respondents received 4 or more ANC visits. The ANC contacts were correlated with factors such as media exposure, division, maternal age, women's education, husband's education, and wealth index. The primary educated women were 0.312 times (p<0.002) less likely to receive 4 or more ANC, compared to higher educated women, and women who don’t access to media, 0.464 times (p<0.000) less likely to engage in 4 or more ANC visits compared to media access. The results of this investigation demonstrate a substantial correlation between media exposure and ANC visits, as well as a noteworthy rise in appropriate ANC visits among expectant mothers with increased media exposure.

Published in	Journal of Investment and Management (Volume 13, Issue 1)
DOI	10.11648/j.jim.20241301.12
Page(s)	15-24
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

Antenatal Care, Pregnant Women, Media Exposure, Multinomial Logistic Regression, Bangladesh

References

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[7]	Islam, M. M., & Masud, M. S. (2018). Determinants of frequency and contents of antenatal care visits in Bangladesh: Assessing the extent of compliance with the WHO recommendations. PloS one, 13(9), e0204752. https://doi.org/10.1371/journal.pone.0204752
[8]	Joshi, C., Torvaldsen, S., Hodgson, R., & Hayen, A. (2014). Factors associated with the use and quality of antenatal care in Nepal: a population-based study using the demographic and health survey data. BMC pregnancy and childbirth, 14(1), 1-11. https://doi.org/10.1186/1471-2393-14-94
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[10]	Khan, M. N., Harris, M. L., Oldmeadow, C., & Loxton, D. (2020). Effect of unintended pregnancy on skilled antenatal care uptake in Bangladesh: analysis of national survey data. Archives of Public Health, 78(1), 1-13. https://doi.org/10.1186/s13690-020-00468-1
[11]	Laksono, A. D., Rukmini, R., & Wulandari, R. D. (2020). Regional disparities in antenatal care utilization in Indonesia. PLoS One, 15(2), e0224006. https://doi.org/10.1371/journal.pone.0224006
[12]	Mohammad, K. A., Zahura, F. T., & Rahman, M. M. (2017). Importance of maternal education on antenatal care visits in Bangladesh. Bangladesh Journal of Scientific Research, 30(1-2), 23-33. https://doi.org/10.3329/bjsr.v30i1-2.36117
[13]	Rahman, A., Nisha, M. K., Begum, T., Ahmed, S., Alam, N., & Anwar, I. (2017). Trends, determinants and inequities of 4+ ANC utilisation in Bangladesh. Journal of Health, Population and Nutrition, 36(1), 1-8. https://doi.org/10.1186/s41043-016-0078-5
[14]	Ryan, B. L., Krishnan, R. J., Terry, A., & Thind, A. (2019). Do four or more antenatal care visits increase skilled birth attendant use and institutional delivery in Bangladesh? A propensity-score matched analysis. BMC public health, 19(1), 1-6. https://doi.org/10.1186/s12889-019-6945-4
[15]	Siddique, A. B., Perkins, J., Mazumder, T., Haider, M. R., Banik, G., Tahsina, T... & Rahman, A. E. (2018). Antenatal care in rural Bangladesh: gaps in adequate coverage and content. PloS one, 13(11), e0205149. https://doi.org/10.1371/journal.pone.0205149
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APA Style

Ahmed, A., Sultana, R., Rahman, M. M., Islam, M. R. (2024). Effect of Media Exposure and Related Factors on Antenatal Care Visits Among Pregnant Women in Bangladesh: A Study Based on BDHS 2017-18 Data. Journal of Investment and Management, 13(1), 15-24. https://doi.org/10.11648/j.jim.20241301.12

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ACS Style

Ahmed, A.; Sultana, R.; Rahman, M. M.; Islam, M. R. Effect of Media Exposure and Related Factors on Antenatal Care Visits Among Pregnant Women in Bangladesh: A Study Based on BDHS 2017-18 Data. J. Invest. Manag. 2024, 13(1), 15-24. doi: 10.11648/j.jim.20241301.12

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AMA Style

Ahmed A, Sultana R, Rahman MM, Islam MR. Effect of Media Exposure and Related Factors on Antenatal Care Visits Among Pregnant Women in Bangladesh: A Study Based on BDHS 2017-18 Data. J Invest Manag. 2024;13(1):15-24. doi: 10.11648/j.jim.20241301.12

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@article{10.11648/j.jim.20241301.12,
  author = {Arzo Ahmed and Rupali Sultana and Mohammad Mizanur Rahman and Mohammad Rashedul Islam},
  title = {Effect of Media Exposure and Related Factors on Antenatal Care Visits Among Pregnant Women in Bangladesh: A Study Based on BDHS 2017-18 Data
},
  journal = {Journal of Investment and Management},
  volume = {13},
  number = {1},
  pages = {15-24},
  doi = {10.11648/j.jim.20241301.12},
  url = {https://doi.org/10.11648/j.jim.20241301.12},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.jim.20241301.12},
  abstract = {Providing antenatal care (ANC) to expectant mothers is the primary method of reducing maternal morbidity and death. The objectives of ANC are to monitor and preserve the health and safety of both the mother and the fetus, identify any pregnancy issues and take appropriate action, address the concerns of the mother, get her ready for delivery, and encourage mothers to adopt healthy habits. The goal of this research is to investigate the determinants associated with Bangladeshi women's ANC. Data were obtained from the BDHS for the 2017–18 year, and 4,920 married women of reproductive age (15–49 years) were selected as participants from 18,895 married women. The data was analyzed using multinomial logistic regression as well as descriptive and inferential statistical methods. The main outcome of this study found that 48.4% of respondents received 4 or more ANC visits. The ANC contacts were correlated with factors such as media exposure, division, maternal age, women's education, husband's education, and wealth index. The primary educated women were 0.312 times (p<0.002) less likely to receive 4 or more ANC, compared to higher educated women, and women who don’t access to media, 0.464 times (p<0.000) less likely to engage in 4 or more ANC visits compared to media access. The results of this investigation demonstrate a substantial correlation between media exposure and ANC visits, as well as a noteworthy rise in appropriate ANC visits among expectant mothers with increased media exposure.
},
 year = {2024}
}

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TY  - JOUR
T1  - Effect of Media Exposure and Related Factors on Antenatal Care Visits Among Pregnant Women in Bangladesh: A Study Based on BDHS 2017-18 Data

AU  - Arzo Ahmed
AU  - Rupali Sultana
AU  - Mohammad Mizanur Rahman
AU  - Mohammad Rashedul Islam
Y1  - 2024/05/10
PY  - 2024
N1  - https://doi.org/10.11648/j.jim.20241301.12
DO  - 10.11648/j.jim.20241301.12
T2  - Journal of Investment and Management
JF  - Journal of Investment and Management
JO  - Journal of Investment and Management
SP  - 15
EP  - 24
PB  - Science Publishing Group
SN  - 2328-7721
UR  - https://doi.org/10.11648/j.jim.20241301.12
AB  - Providing antenatal care (ANC) to expectant mothers is the primary method of reducing maternal morbidity and death. The objectives of ANC are to monitor and preserve the health and safety of both the mother and the fetus, identify any pregnancy issues and take appropriate action, address the concerns of the mother, get her ready for delivery, and encourage mothers to adopt healthy habits. The goal of this research is to investigate the determinants associated with Bangladeshi women's ANC. Data were obtained from the BDHS for the 2017–18 year, and 4,920 married women of reproductive age (15–49 years) were selected as participants from 18,895 married women. The data was analyzed using multinomial logistic regression as well as descriptive and inferential statistical methods. The main outcome of this study found that 48.4% of respondents received 4 or more ANC visits. The ANC contacts were correlated with factors such as media exposure, division, maternal age, women's education, husband's education, and wealth index. The primary educated women were 0.312 times (p<0.002) less likely to receive 4 or more ANC, compared to higher educated women, and women who don’t access to media, 0.464 times (p<0.000) less likely to engage in 4 or more ANC visits compared to media access. The results of this investigation demonstrate a substantial correlation between media exposure and ANC visits, as well as a noteworthy rise in appropriate ANC visits among expectant mothers with increased media exposure.

VL  - 13
IS  - 1
ER  -

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Author Information

Arzo Ahmed

Department of Statistics, Mawlana Bhashani Science and Technology University, Tangail, Bangladesh

Contact Email

http://orcid.org/0000-0003-3445-4855
Rupali Sultana

Department of Statistics, Mawlana Bhashani Science and Technology University, Tangail, Bangladesh

Contact Email
Mohammad Mizanur Rahman

Department of Statistics, Mawlana Bhashani Science and Technology University, Tangail, Bangladesh

Contact Email
Mohammad Rashedul Islam

Department of Statistics, Mawlana Bhashani Science and Technology University, Tangail, Bangladesh

Contact Email

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APA Style

Ahmed, A., Sultana, R., Rahman, M. M., Islam, M. R. (2024). Effect of Media Exposure and Related Factors on Antenatal Care Visits Among Pregnant Women in Bangladesh: A Study Based on BDHS 2017-18 Data. Journal of Investment and Management, 13(1), 15-24. https://doi.org/10.11648/j.jim.20241301.12

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ACS Style

Ahmed, A.; Sultana, R.; Rahman, M. M.; Islam, M. R. Effect of Media Exposure and Related Factors on Antenatal Care Visits Among Pregnant Women in Bangladesh: A Study Based on BDHS 2017-18 Data. J. Invest. Manag. 2024, 13(1), 15-24. doi: 10.11648/j.jim.20241301.12

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AMA Style

Ahmed A, Sultana R, Rahman MM, Islam MR. Effect of Media Exposure and Related Factors on Antenatal Care Visits Among Pregnant Women in Bangladesh: A Study Based on BDHS 2017-18 Data. J Invest Manag. 2024;13(1):15-24. doi: 10.11648/j.jim.20241301.12

Copy | Download

@article{10.11648/j.jim.20241301.12,
  author = {Arzo Ahmed and Rupali Sultana and Mohammad Mizanur Rahman and Mohammad Rashedul Islam},
  title = {Effect of Media Exposure and Related Factors on Antenatal Care Visits Among Pregnant Women in Bangladesh: A Study Based on BDHS 2017-18 Data
},
  journal = {Journal of Investment and Management},
  volume = {13},
  number = {1},
  pages = {15-24},
  doi = {10.11648/j.jim.20241301.12},
  url = {https://doi.org/10.11648/j.jim.20241301.12},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.jim.20241301.12},
  abstract = {Providing antenatal care (ANC) to expectant mothers is the primary method of reducing maternal morbidity and death. The objectives of ANC are to monitor and preserve the health and safety of both the mother and the fetus, identify any pregnancy issues and take appropriate action, address the concerns of the mother, get her ready for delivery, and encourage mothers to adopt healthy habits. The goal of this research is to investigate the determinants associated with Bangladeshi women's ANC. Data were obtained from the BDHS for the 2017–18 year, and 4,920 married women of reproductive age (15–49 years) were selected as participants from 18,895 married women. The data was analyzed using multinomial logistic regression as well as descriptive and inferential statistical methods. The main outcome of this study found that 48.4% of respondents received 4 or more ANC visits. The ANC contacts were correlated with factors such as media exposure, division, maternal age, women's education, husband's education, and wealth index. The primary educated women were 0.312 times (p<0.002) less likely to receive 4 or more ANC, compared to higher educated women, and women who don’t access to media, 0.464 times (p<0.000) less likely to engage in 4 or more ANC visits compared to media access. The results of this investigation demonstrate a substantial correlation between media exposure and ANC visits, as well as a noteworthy rise in appropriate ANC visits among expectant mothers with increased media exposure.
},
 year = {2024}
}

Copy | Download

TY  - JOUR
T1  - Effect of Media Exposure and Related Factors on Antenatal Care Visits Among Pregnant Women in Bangladesh: A Study Based on BDHS 2017-18 Data

AU  - Arzo Ahmed
AU  - Rupali Sultana
AU  - Mohammad Mizanur Rahman
AU  - Mohammad Rashedul Islam
Y1  - 2024/05/10
PY  - 2024
N1  - https://doi.org/10.11648/j.jim.20241301.12
DO  - 10.11648/j.jim.20241301.12
T2  - Journal of Investment and Management
JF  - Journal of Investment and Management
JO  - Journal of Investment and Management
SP  - 15
EP  - 24
PB  - Science Publishing Group
SN  - 2328-7721
UR  - https://doi.org/10.11648/j.jim.20241301.12
AB  - Providing antenatal care (ANC) to expectant mothers is the primary method of reducing maternal morbidity and death. The objectives of ANC are to monitor and preserve the health and safety of both the mother and the fetus, identify any pregnancy issues and take appropriate action, address the concerns of the mother, get her ready for delivery, and encourage mothers to adopt healthy habits. The goal of this research is to investigate the determinants associated with Bangladeshi women's ANC. Data were obtained from the BDHS for the 2017–18 year, and 4,920 married women of reproductive age (15–49 years) were selected as participants from 18,895 married women. The data was analyzed using multinomial logistic regression as well as descriptive and inferential statistical methods. The main outcome of this study found that 48.4% of respondents received 4 or more ANC visits. The ANC contacts were correlated with factors such as media exposure, division, maternal age, women's education, husband's education, and wealth index. The primary educated women were 0.312 times (p<0.002) less likely to receive 4 or more ANC, compared to higher educated women, and women who don’t access to media, 0.464 times (p<0.000) less likely to engage in 4 or more ANC visits compared to media access. The results of this investigation demonstrate a substantial correlation between media exposure and ANC visits, as well as a noteworthy rise in appropriate ANC visits among expectant mothers with increased media exposure.

VL  - 13
IS  - 1
ER  -

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